Sarah, Al Rashid Group’s popular lingerie store, recently launched ‘Ladies Breakfast’, which will run every Tuesday from 10am to 1pm in Seef Mall Muharraq.
This exclusive event will offer shoppers a free breakfast, professional make-up lessons from Lifestyle and 25 per cent off all in-store collections.
During the media launch last week, I was offered a first-hand experience. The concept was very open and inviting with a fresh modern outfit which displayed its collections effortlessly. Ladies were browsing eagerly while others were getting their makeup done and nibbling at the goodies.
I chatted with Sarah’s Ukrainian brand manager Inna Oleksiishuk about the new campaign which then ended with a long-winded insight about how awesome Ukrainian food is (I grew up eating perogie, cabbage rolls and borsht).
“Our pajamas come from France so Sarah has a sophisticated feel but it is not expensive. Our stores carry a much larger range than our competitors that carry limited stock and options. We plan on expanding and are opening in Juffair Mall shortly.”
The brand carries a wide range of sleepwear, sportswear, swimwear and intimates that reflect modern trends, affordable pricing and do not skimp on the quality.
The collections reflect the current trends of floral, tribal, safari, nautical and animal prints with bright and bold neon palettes and multiple shades of pink, blue and turquoise inviting sunny summer fashion and style.
An ardent fan of the store is Mövenpick Hotel Bahrain communications manager Mariam Sallam, who I ran into later that day. She said: “I love shopping at Sarah. The store is laid-back and reliable. I like the designs and always know what to expect. The pajamas are fabulous and are very comfortable.” I found a polka-dotted kaftan for BD11.900 perfect for slipping over the matching swimsuit for only BD5.900 and a whole range of cozy night gowns for BD5.900. It would be very easy for me to walk out with an armload of essentials.
Sarah, launched in Bahrain in 1992, is now available in five locations in Bahrain including City Centre Bahrain, Oasis East Riffa, Oasis Muharraq, Seef Mall Muharraq and Marina Mall.
