Euro Motors has renewed the fleet of vehicles currently available at the Land Rover Experience Centre Bahrain (LRE) located at the Bahrain International Circuit (BIC).

Land Rover’s new line-up of vehicles will now be available to customers, to offer them the opportunity of experiencing the capabilities of the highly-regarded SUVs.

The fleet at the LRE includes one Range Rover Sport, two Range Rover Evoques, two Land Rover Discovery Sports and three Land Rover LR4s, with each vehicle bringing its own strengths and unique characteristics that have won them many motoring accolades.

Paul Yates, Euro Motors GM, said: “The Land Rover Experience Centre Bahrain has been extremely successful over the past year-and-a-half, delivering more than 2,000 experiences to date and raking in rave reviews for both our highly-capable vehicles and the fluidity and rugged technicality of the course itself.

“With the renewal of the fleet, LRE customers can now enjoy an experience through which they can immerse themselves in the unlimited power and capability of our 2016 models, with their upgraded specifications, in order for them to fully feel and sense first-hand the irresistible allure of the Land Rover brand.”

The centre caters to corporate parties, tours from institutions and other visitors. Jaguar Land Rover Middle East and North Africa has recently launched a short film about Bahraini Karim Jawad, one of the first individuals to play a role in the success of the centre, as part of its ‘My Journey, My Inspiration’ series.

Karim was on-site from the project’s very first day back in 2004. Pairing his passion for his land and love for cars, he helped shape the challenge. “The whole track took about 400 days to complete, from desert to the comprehensive facility it is now,” he said.

“Whenever I start designing a track, I have to visit the site myself. I then draw it out on a piece of paper and trace the location’s route in my car. Many people will tell you that cars weren’t designed for this type of off-roading, so we take them on a ride and show them first-hand what Land Rover cars can do.”

The film highlights the individuals like Karim who are the driving force of the LRE and exemplify the focus, commitment and passion needed to make the project a success.

Located in the heart of the Sakhir desert within the grounds of BIC, the centre covers 3.5km of varying terrain. There are 32 natural and man-made obstacles allowing guests to tackle slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and, most importantly, developing driving skills.

The experience is tailored to all guests, no matter what their skill level and range from a half-day taster through to an advanced experience. All include an explanation of the Land Rover technologies on offer, instruction on how to best utilise them and put them into action.

There are two options, the first is as a passenger in a Land Rover, while one of the lead instructors drives the course, and the second gives drivers an opportunity to get behind the wheel to take on the challenges head on, guided by an instructor. The Passenger Experience lasts for a duration of 90 minutes and costs BD12 per person and the Driver Experience goes on for as long as 120 minutes at a cost of BD65 per person.

The Land Rover Experience team at BIC consists of qualified and certified instructors with the lead instructors sent to the UK to complete their training. The centre is open on a daily basis and guests are advised to book in advance to avoid disappointment. In addition to the drive experiences, group bookings for events ranging from birthdays to team-building sessions are also welcomed.

* To book your drive, call +973 17450000 or email: info@bic.com.bh