In order to be a good and consistent ball striker the key is to have the same tempo with every swing you make. Most players tend to speed up the swing with the arms in order to overpower and hit the ball further. This only leads to off centre hits, bad sequencing and loss of distance!
Try practicing hitting every shot with the same tempo by repeating something in your head during your swing as a guideline. Some people like to count through the swing, others like to use words, it’s completely up to you! Give this a go and see how your ball striking will improve!
