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Construction of a new state-of-the-art service area facility has begun as part of Behbehani Brothers’ strategic expansion programme.
The project will facilitate the expansion of the goup’s operational function and aims to offer further extended ‘value-added services’ to its customers.
Scheduled for completion by early 2017, the facility will comprise a multi-storey car storage facility which can accommodate up to 1,000 cars, a public cafeteria, an additional nine Quick Service workbays, eight Pre-delivery Inspection Bays and a workshop which is equipped to the highest level in respect to equipment and technology.
All customers from Volkswagen, Porsche, Cherokee, Jeep and Dodge can enjoy a quick turnaround time for routine and minor service activities, the company promises
Hussain Shirazi, deputy executive director at Behbehani Brothers, said: “This new service area facility is an investment which is an integral part of our long-term business strategy and we are pleased to announce that construction is underway.
“We represent a multi-franchise dealership of prestigious international brands, and this purpose-built multi-storey facility will facilitate us to streamline logistics, administration and ultimately deliver an even more efficient service delivery offer to our customers. We are committed to grow our business as well as bolster our services to our customers - convenience, speed, effectiveness and efficiency are all key aspects of our mantra.”
The new service area facility is being constructed by Skyline Trading Corporation, in collaboration with Elevations Architects, SJM Engineering Consultants and Behbehani Solutions.
Founded in 1952, Behbehani Brothers was established by two families, Behbehani and Shirazi, and started its life as a general trading company.
Since 1957 the company has diversified into the automotive retail industry.
The main site at Sitra also has a large parts warehouse, a sophisticated vehicle refinishing centre and a high-tech training academy which is accredited by the Institute of the Motor Industry (IMI) in the UK.
