Al Haddad Motors has promised its customers award-winning service since its inception and the company has the trophies to prove it after scoring a number of gongs at the annual Mercedes-Benz Overseas Region 2019 Conference recently held in Berlin, Germany.

The kingdom’s exclusive dealership of the German marque took second place in the 2018 Sales and Customer Services Super League. A total of 54 contenders participated in and were assessed based on their performances throughout last year.

The accolade was presented to Al Haddad Motors’ deputy chairman and head of HR, Deema Al Haddad, and Warren Hudson, the general manager.

All of the company’s staff were awarded with a company event worth 10,000 Euros to reward their outstanding performance, which will take place later in the year.

Al Haddad held a press conference last week to showcase its haul of trophies to the media and partners, attended by Warren Hudson, service customers’ manager Ian Beattie, sales manager Bryan Logue and marketing manager, Imran Ali.

The awards received during 2018 include:

• Mercedes-Benz Cars Overseas Region award for outstanding performance (International).

• MBCME Best Pre-owned Sales Performance for 2018 (Regional).

• MBCME Best Target Agreement Achievement for 2018 (Regional).

• MBCME Best Corporate Sales Performance for 2018 (Regional).

• MBCME Most Reliable Monthly Forecast for 2018 (Regional).

• MBCME Customer Services Conference Dealer Retail Standard Fulfilment award for 2018 (Regional).

• MBCME Customer Services Conference Best Planning and Forecasting award for 2018 (Regional).

During his speech at the conference, Hudson said: “These awards are an indication of Al Haddad Motors’ vision to maintain our leading position in the automotive industry in Bahrain as well as to becoming the benchmark Mercedes-Benz distributor in the region. It is also an indication of the outstanding performance and efforts of our team.

“These awards have had a very positive impact on the business. There has been a positive trend developing in the Customer Services department as we were able to increase penetration in the four-to-eight year old vehicles segment and have seen an increase of 60 per cent in service contracts on new cars.

“Additionally, despite the market going down by 28 per cent in 2019, our sales division was still able to increase its market share by 7.2 per cent to 19.7 per cent on the previous year.”

Bryan Logue discussed the Ramadan lifestyle booklet which is being offered on both new and certified pre-owned vehicles. This offers a ‘great deal of benefits’ including a three-year service package, insurance and registration as well as several other luxurious gift vouchers.

He also spoke about the range of new cars that were on display during the press conference, including the GLE SUV which received a glowing road test review in last week’s MotoringWeekly, plus the AMG CLS 53, the AMG C 63s coupe as well as the 4 door AMG GT 43.

After-sales executives reiterated the various Ramadan offers for service customers such as a BD25 gift voucher for services that cost BD100 or more, plus up to 20 per cent discount on maintenance services which last for three-to-five years. Also discussed was the Mercedes-Benz Loyalty Programme which holds several advantages including roadside assistance, discounts on labour and parts and genuine Mercedes-Benz collection accessories.

On a closing note, Mr Hudson teased that there were ‘exciting times’ ahead with the implementation of the MAR2020 vision, featuring the latest in showroom technology, at both the Tubli base and the Salmabad customer services facility towards the end of the year.

For more information, visit the showroom, call on 17785454 or the customer services facility on 17785999 and check out www.mercedesbenzme.com/bahrain/.