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A long-standing technological business partnership has been celebrated with a cake cutting ceremony in the kingdom as the pair prepare for the next quarter century of ever-evolving developments in digital communication.
Fakhro Electronics, part of one of Bahrain’s oldest and well-established groups of companies, and Avaya, a global leader in business communications software, systems and services, are celebrating 25 years of implementing innovative technology solutions to help regional companies achieve their digital objectives.
The two companies aim to continue to collaborate to provide business communications and networking solutions and services to enterprises of all sizes in the Middle East and Africa region, they announced at last week’s event.
“Our mission is to be the leading ICT solution provider in the region, delivering innovative, state-of-the-art solutions that meet the needs of our customers today and into the future,” said Bilal Al Zamgan, group general manager, Fakhro Electronics.
“By partnering with Avaya, we are able to deploy its world-class technology solutions and help organisations of all sizes achieve their digital transformation objectives. We are proud to have been associated with this company for such a length of time and look forward to many more years of successful partnership.”
Recent collaborations include working with Bahrain Petroleum Company (Bapco), the kingdom’s national oil company, to transform its network infrastructure and deploy Avaya’s next-generation fabric technology to power the corporate network across its locations.
Fakhro Electronics is one the leading suppliers of telecommunications, networking solutions and services in the region, with sales and post-sales sort ofices in the , Qatar and with value-added partners in Saudi Arabia, Oman, Kuwait, Egypt, Lebanon, Jordan and East Africa as well as Bahrain.
Fakhro is an Avaya ‘diamond’ level partner, the highest-level available under Avaya’s partner programme, and is also a key member of the Avaya Aura Alliance, the world’s largest global Avayaendorsed alliance.
Mohammed Areff, vice-president, Avaya Middle East, Africa and Turkey, flew in to the kingdom with his team for the celebrations, and said: “This partnership is testament to the strength of our support for Bahrain, a market we see as a key growth area for Avaya going forward.
“Our partnership with Fakhro goes back many years and we have developed that partnership over the years. Today we are working together to help organizations across the region leverage our solutions to achieve their digital transformation objectives.”
