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Adsertor, one of the UK’s leading technology companies, enjoyed another milestone moment in the Middle East with a live demonstration of its new Oracle-backed Adsertor 2.0 Data Analytics and Visualisation Platform at its offices in Bahrain Fintech Bay.
British ambassador Simon Martin attended the session with a team from the Department of International Trade. The official launch of the new platform will be at the Bahrain International eGovernment Forum at the Ritz-Carlton, Bahrain on Sunday.
“If data is the new oil of the 21st century, then data visualisation is the engine that drives personalised communication!” said Adsertor’s Sohail Nawaz MBE, CEO of the MENA region.
Adsertor came to Bahrain as corporate partners to FinTech Bay, working together to deliver ‘value added digital services’ to the FinTech community as well as the wider business community in the region. One of its‘unique selling points’ is the ability to consolidate all client data from existing systems and overlay website visitor insight information to a central database. This enables an enhanced understanding of how clients currently interact and engage.
