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Audi Centre Bahrain thrilled more than 300 guests at a special ‘Bahrain has gone Audi’ event, where they experienced the past, present and the future of the brand with the Four Rings.
The event started with a presentation of Audi history followed by the launch of the new Audi A6, A7 and the Q8 and finally the electric future of Audi with a sneak peek of the new Formula E e-tron FE05, which raced in the inaugural Formula E event in Riyadh on Saturday.
Audi Centre Bahrain sent out invites to attend the event without fully disclosing the activities and the location, which created a buzz on social media. The location was confirmed 24 hours prior to the event and was attended by the directors of the Behbehani Group as well as senior officials from Audi Middle East, headed by Carsten Bender, Audi Brand Director for the region and Sebastien Auguin, Marketing Director for Audi Middle East.
The event started at the Behbehani showroom in Sitra and opened with an historic journey through Audi’s history, taking the audience from the past and to the present range of Audi vehicles and showcased the latest models including the RS 3 sedan, TT RS coupé, RS 5 coupé, R8 RWS coupé and the customer racing RS 3 LMS.
The German marque then launched the new generation of 2019 models, beginning with the A6 sedan, followed by the Audi A7 Sportback, which represents the sporty face of Audi in the luxury class, and culminated in the introduction of the Q8, which combines the elegance of a four-door luxury coupe and the convenient versatility of a large SUV.
To end the evening, the Audi-Schaeffler Formula E e-tron FE05 race car was presented for the first time in the region.
Geetan Jessen, general manager of Audi Centre Bahrain, said: “This was the biggest event that we have undertaken and was one of the biggest presentations of vehicles in the kingdom. We were delighted with the response and the enthusiasm of the guests who attended.”
