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BisB recently staged an exclusive tech-driven celebration entitled #BisB at the Isa Cultural Centre, in the presence of the bank’s chairman and board of directors, its executive management, VIP guests and several pioneers in the banking sector.
The event was held in celebration of the bank’s 40th anniversary. CEO Hassan, along with members of the management team, highlighted the four-decade journey, sharing with them key events, achievements and gave a brief overview of a glimpse into all that BisB has in store for the future.
He unveiled the bank’s efforts to evolve the identity of Bahrain Islamic Bank, inspired by its ‘Bahraini roots and spirit’, and a commitment to continuously craft new innovative ways to simplify customers’ money matters.
BisB’s revived identity is based on the following values and pillars: applying Islamic and Bahraini principles as a living value embodied in dealing with customers, finding new and innovative solutions at working and in providing customers with banking services and products; a start-up mindset as part of an ecosystem of continuously pioneering new ideas and social innovation, a sincere desire to leave a positive impact on the local community.
This last pillar forms the backbone of the bank’s new corporate social responsibly platform called Jood. Mahmood Qannati, head of marketing, brand & corporate communications, above, underlined the bank’s intention to collaborate with the Ministry of Education on a number of community projects, including a ‘Read’ Innovation Bus – a digitised mobile library that will travel around Bahrain to schools, a Social Innovation Exhibition which will enable high school students to launch new ideas, plus a School Renovation Project.
BisB also unveiled its new logo, with a telling message on screen, reading: ‘we haven’t come this far … to only come this far’ in line with its vision for the future and ‘without straying away from its original identity’.
