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Running has grown into a popular sport across the kingdom from triathletes flocking to the island to compete in internationally-acclaimed championships such as Ironman to amateurs and regional athletes participating in local marathons and charity runs to raise funds.
It is one of the most favoured forms of cardio exercise that is believed to significantly improve mental health, reduce stress, improve heart health and even help alleviate symptoms of depression.
Many experts believe the reason people enjoy it so much is because it is easily accessible and one of the most straightforward ways to get fit. Simply throw on a pair of kicks and hit the ground running, so to speak, to burn calories, build strength and a healthier being.
Adidas has designed a new shoe to help runners ready themselves for the unexpected when taking on any trek or route. A sudden stop, juke or quick change in direction whilst running is not a problem with the brand’s Pulseboost HD which allows athletes to feel more stability and comfort while exerting energy on the road.
Pulsebooth HD is the first silhouette to offer Boost HD, an evolution of the iconic midsole technology from adidas. The label collaborated with urban runners from New York, Paris and Berlin to open-source the creation of the shoe which features Continental Adaptive Traxion. That is a new Continental rubber outsole developed by ‘artificial intelligence’, giving maximum grip to quickly change direction on any surface, dry or wet. It also boasts an Adapt Knit which is a new flexible upper that stretches where a runner needs it.
Stephan Schneider, senior product manager of Adidas Running, said: “Running in a city is unlike running anywhere else. Traffic, lights and crowds make for a unique experience – high challenges that come with high reward.
“We wanted to create something that was born from urban runners- their infrastructure, their inspirations and their energy. To create Pulseboost HD, we started by breaking down the elements of running in a city, namely position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn’t a product made by adidas, it is a shoe created by urban running culture.”
To highlight the design and collaboration story, the shoe features the GPS coordinates for New York, Paris and Berlin. The brand also partnered up with Spotify to put a QR code on the tongue of the shoe that links directly to a custom playlist based on where you are in the world. It ensures every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.
The limited-edition monochrome colourway is now available in the GCC at www.adidas.com for BD66, followed by the worldwide release of the additional colourways last Saturday.
