Back in the market with new look

Mazda Motor Corporation designed its five-door subcompact hatchback to feature a fresh look, include the latest technology and a new name in the Japanese market. The Mazda Demio has been updated and renamed the Mazda2 to emphasise the brand.

The Mazda2 is based on the concept of “a high-quality driver’s car that enriches your daily life”. It is meant to serve as a gateway to the brand that focuses on the elevating customer’s experience during mundane daily activities. To make this possible, the Mazda team has worked hard on enhancing fundamental vehicle attributes such as handling stability, ride feel and even cabin quietness.

The exterior is elegant in design boasting a sculpted form that is simple yet rich. The interior is also stylish with comfortable cabin space, crafted to suit a diversity of lifestyles with carefully chosen materials and colours that balance quality and playfulness. In-cabin quietness has been improved based on research into human hearing, resulting in lower noise levels and higher-quality quietness.

Concepts from the Skyactiv-Vehicle Architecture adopted in new-generation models have been applied in areas such as the seats and suspension.

The car boasts a line-up of features that support safety as well as creating quality ride and drive experiences. The car boasts 16 inch alloy wheels with high gloss paint, the suspension system has been improved upon to offer a smoother ride and the front seats have been redesigned for comfort and connectivity purposes. The G Vectoring Control Plus has been updated for better handling and stability when driving at high speeds.

Mazda Connect also supports Apple CarPlay and Android Auto. Another feature to boast about is the i-Eloop brake energy regeneration system which improves real-world fuel economy. That is now available with the gasoline engine as well as the diesel engine. Another interesting element is the Lane-keep Assist System.

While pre-orders for the vehicle have been flooding in since July, sales in Japan are set to begin on September 12.