Motoring Weekly

Next-gen luxury

March 3- March 9, 2021
Gulf Weekly Next-gen luxury

Gulf Weekly Naman Arora
By Naman Arora

The newest generation of the Mercedes S-Class can now listen and talk back to its drivers and passengers, in Arabic and English.

Legendary engineering expertise and subtle understated design blend together in the seventh generation of the S-Class, the quintessential super-sedan now available in the Middle East.

The new generation of the iconic car has dived deeper into its digital transformation, with a smarter Mercedes-Benz User Experience (MBUX), which is available in 27 languages including Arabic. The optional Digital Light system analyses the road in real-time to provide a safer driving experience.

“This is where covetable luxury meets the greatest possible safety and highest level of comfort,” said Mercedes-Benz Cars’ chief operations officer Markus Schäfer.

“The new S-Class underpins our claim to produce the best automobile in the world.”

First unveiled in 1972, the S-Class quickly became the centrepiece of the brand, bringing a heritage of craftsmanship to high society around the world.

With the seventh generation, the exterior exudes style and character, accentuated by the Digital Light headlamps.

With a short front overhang, a long wheelbase, flush-fitting door handles and a balanced rear overhang, the S-Class is designed as a classical sedan, with a touch of futurism.

Cleverly contoured surfaces and a sculpted look make this generation stand out both day and night.

As you step inside using the retractable door handles without a key – thanks to the Keyless-Go system – the car resembles a private jet more than a four-door road beast.

Reclining and massaging rear seats, ambient lighting, heated head cushions and up to five brilliant OLED screens – separate for the driver and each of the passengers – make the S-Class the perfect long-distance companion.

Now, you and your passengers can each say “Hey Mercedes” to activate your own MBUX infotainment system and then have a chat, in English or Arabic, about the kind of drive you’d like to have.

And to help you travel comfortably while staying fit, the marquee has equipped the S-Class with the Energising Coach, which suggests appropriate vitalisation and wellness programmes based on vehicle and trip data.

The MBUX infotainment system which can be accessed from any of the OLED screens complements the Burmester 4D surround sound system and is 50 per cent more powerful, with a memory bandwidth of more than 40 gigabytes per second.

Optional new frontal airbags for rear passengers have also been introduced, along with 20 safety innovations, which hopefully you will never have to discover on the road!

The S500 4matic packs in 435 horses under the hood, capable of jumping from naught to 100 in less than five seconds. With rear-axle steering and a peak torque of 520 newton metres (Nm), the S-Class takes you where you need to be, when you want to get there and how you want to arrive.

And for the environmentally conscious, this iteration of the S-Class uses more than 98kg of resource-conserving materials and another 40kg of components are made from renewable raw materials.

On the road, the highly aerodynamic design delivers top performance while ensuring optimal fuel consumption.

The exquisite exterior, immaculate interior and thrilling technology prove why 80pc of customers in this region keep coming back to the Mercedes-Benz, after having driven an S-Class.

But don’t take our word for it – book your own test drive of the S-Class today by visiting the Al Haddad Motors showroom in Tubli or calling 17785454. For more details, follow @alhaddadmotors on Instagram.

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