Talk ‘shop’

The Science of Shopping by Kate Hardcastle hits the shelves on June 24.

The book is described as a ‘no-nonsense guide to how and why we buy now’, diving into the international consumer expert’s experience of over 25 years.

It explores the emotional, technological and psychological dynamics driving purchases, with real-world stories from top global brands, including Primark, Erewhon and Selfridges.

Kate explained on social media that the drive to write the book came from her online observations of questions about consumers, which led her to create a ‘helpful guide’ that is shaped by her journey, listening to customers, helping businesses do better and learning from mistakes.

“Today’s consumers are more empowered, informed and selective than ever before,” Kate stated.

“Their preferences, values, and buying habits are evolving at an unprecedented pace, and businesses must keep up or risk being left behind.

“Making a great product is only half the story. The rest is emotion, strategy, and trust. The Science of Shopping gives every brand, from global powerhouse to garage start-up, the tools to connect, inspire, and truly sell,” she added.

In 2018, the broadcaster and commentator based in London was awarded a Member of the Order of the British Empire by Queen Elizabeth II for her contributions to business and entrepreneurship.