Fashion Weekly

United we can

February 12 - 18 , 2020

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

Gulf Weekly United we can

Adidas, known for its iconic Superstar shoes, is celebrating five decades of culture makers, boundary pushers and limit breakers with the launch of its new line entitled Change Is a Team Sport.

Throughout 2020, adidas Originals will use the power of teamwork on a series of initiatives designed to create and inspire positive change in local communities across the globe.

The popular brand is bringing together stars from the worlds of music, fashion, sport and art to showcase that change doesn’t happen alone.

“Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change”, said Torben Schumacher, general manager adidas Originals & Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game- changing creators and teams for 50 years and counting, we’ve looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”

Change Is a Team Sport kicks off with a film directed by and starring Jonah Hill, featuring a cast of adidas’ family of creators.

The film follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change.

Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change.

The film also features Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi.

It was produced by adidas Originals’ global agency of record Johannes Leonardo.

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