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Highlighting sport and style within adilibria and adi-Fuse

September 19 - 25, 2007
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Gulf Weekly Highlighting sport and style within adilibria and adi-Fuse

Adidas women continue its unique celebration of sport performance with the introduction of the Fall/Winter 2007 collection.

The new range brings the exclusive high-end concept adilibria plus the dance-inspired adi-Fuse line to light within apparel, footwear and accessories.
Exclusively presented by world-class athletes, the collection mirrors the distinctive combination of fashionable styles with best functionality across different sport categories. First-rate and internationally-known athletes such as the number one ranked Russian pole-vaulter and Olympic champion Yelena Isinbayeva and Serbian tennis player Ana Ivanovic showcase highlight pieces of the collection together with local sport stars such as French fencer Laura Flessel and Mexican Tae-Kwan-Do standout Iridia Salazar.
Under the umbrella of Impossible Is Nothing, they bring across the message of sport not only being a competition but also fun.
The horizontal range offers functional yet stylish products in four key sport categories: Yoga, Gym, Running and Tennis.
Loose fit and long silhouettes together with pleats and a layering look express the inspiration of lightness in apparel while footwear features different graphic stories on out- and insole.
Highlight pieces comprise the Nenyan yoga shoe and the a3 Micro Trainer as well as a Yoga Image top an unexpected silhouette for apparel.
Technologies, such as TechFit™, that improve body posture and enhance the movement by using compression fabrics and TPU power bands on top of ClimaLite®, ClimaCool® and seamless cuts promise functional pieces without compromising on feminine style.
adi-Fuse, the adidas women dance-inspired collection, continues its dedication to young, urban and dynamic women with a holistic concept of delicate and passionate apparel, accessories and footwear. Taking inspiration from Street Dance and Hip-Hop, the line features original dance shoes, like the Tamai, that comes with square heels and toes for better dance performance.
The new adidas women Fall/Winter collection has launched across the GCC this month and will be available at all adidas retail outlets.
For both adilibria and adi-Fuse, price points range between BD8.210 and BD46 (apparel), BD25 and BD38 (footwear) and BD3 and BD16 (accessories).







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