TV Weekly

Watch out for it: The Style Network launched

December 12 - 18, 2007
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A new & exclusive lifestyle channel, The Style Network, has been launched on Showtime Arabia.

Glamorous, trendy, and inspiring, The Style Network is the destination for all women who want to look and feel their very best.

The programming specifically targets females between the ages of 18 and 49 with a passion for the best in relatable and inspiring lifestyle. With original series and specials featuring beauty, leisure, home, weddings and fashion, it's lifestyle programming at its best.

The Style Network is now a 24/7 source of information with the latest updates on the trends in high fashion, beauty, home and lifestyle, balanced with realistic viewpoints on how today's woman can apply those trends. Key shows on the channel include;

Style Star - An intimate look at celebrities and their fashion sense as they've evolved through the years. With the help of stylists, experts, people watchers, and Style's library footage, you'll see the style secrets of today's top celebrities.

Fashion Police - A weekly round-up of the hottest looks on film, television, the red carpet and the runway. From the latest clothing and accessories to the coolest workouts and hangouts, Fashion Police captures the most arresting tastes and trends of all our favourite celebrities.

The Look For Less - A show for any woman who loves a bargain. Whether it's this season's mod chic or the glossy glamour lip colour from the runways, host Yoanna House shows you how to get the hottest looks without breaking the bank.

Developed by the owners of E! Entertainment, Style is the best lifestyle network in the US, and is ranked number one with over 52 million subscribers.

Emad Morcos VP Business Development at Showtime Arabia said: "This channel and the programming on it is about empowering women to discover their own individuality with help through informative content, helpful tips and expert friends.

"We know that media platforms dedicated to women's passions are successful the world over, by launching this channel exclusively to our platform, Showtime brings something that is aspirational and fun to the fashion conscious women in the region."

Initially prime time viewing will be subtitled in Arabic and over the course of 2008 most of its content will be subtitled.







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