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Damas, one of the leading international jewellery retailers in the Middle East, has launched a new collection and a range of special offers to mark the Indian celebration of Akshaya Trithiya.
The promotion runs until May 15 at the Damas boutique in Bahrain and other outlets in the region. Akshaya Trithiya is believed to be the best time to wish eternal prosperity and has become an occasion for weddings, starting new businesses or getting into ambitious ventures. It is a time-honoured tradition to buy jewels at this time of the year for good fortune.
Damas managing director Tawhid Abdullah explained: "Damas recognises the importance of tradition in our lives.
"We are pleased to present an exclusive jewellery collection complemented by a unique rewards programme to make this year's Akshaya Trithiya even more exciting and memorable.
"This is our way of expressing solidarity with our clients during one of the most popular celebrations in the Indian calendar."
To add elegance to this year's festivities, Damas has unveiled the 'Akshaya Trithiya Gold and Diamond Masterpieces'. Handcrafted in 22k gold, they consist of a necklace and earrings decorated with traditional Mina enamel colours. The designers say it draws inspiration from 'Khumbam' and 'Kalasham' which symbolise eternal prosperity.
'The Diamond Masterpiece', on the other hand, consists of a sparkling necklace and earrings in 18k gold, accentuated by choice diamonds and tourmalines. The design is inspired by the traditional 'Thoran' which represents good fortune.
With the purchase of the 'Akshaya Trithiya Gold Masterpiece' shoppers will receive a complimentary set consisting of a Mother of Pearl necklace and earrings. Anyone buying Damas gold jewellery starting at BD250 can take home an exclusive Mother of Pearl necklace for free.
Purchasers of the 'Akshaya Trithiya Diamond Masterpiece' will receive a BD50 Lulu shopping voucher, Mother of Pearl necklace, bracelet and earrings and a Giordano 'His & Her' watch free.
A Giordano His & Her Watch and Mother of Pearl necklace, bracelet and earrings comes free with every purchase of diamond jewellery worth BD500 while a Mother of Pearl necklace, bracelet and earrings are offered with every diamond jewellery purchase of BD250.
