Flip through the latest issue of Gulf Weekly.
Ounass located in the new extension of Al A'ali Mall - steps into the sunshine with its summer collection of colours and silhouettes.
The store offers women everything from casual to evening wear and accessories; all of which are on the cutting-edge of style and current trends.
Ounass presents a collection filled with spicy colours, boudoir chic, ethnic prints, sheer and romantic fabrics, Pollock-inspired drip prints and palettes of neon and bright colours.
The collection aims to pay tribute to the 'modern, empowered woman's life' with stylish designs that can be carried through from office days to party nights.
Brands include Rebecca Taylor, cult T-shirt designer e.vil, Los Angeles-based label Crispin & Basilio and Paige jeans. From the accessories collections, Ounass introduces a host of new brands including Dubai-based handbag designer Zufi Alexander and Dubai-based Dinz, the label creating Ghutra-inspired scarves.
Some of the key pieces in the collection include metallic gladiator sandals, colourful swimwear, hippie-inspired tie-dye T-shirts, bursts of neon and primary colours, accessories in python and exotic skins, and one-shoulder Grecian dresses.
Customers can also celebrate global culture with ethnic fabrics, intricate beaded designs and Asian Ikats. Keeping in with the summer theme. While the floppy, oversize hat is a summer essential to complement Ounass' wide range of beachwear teamed with a pair of jewelled 'Mystique' sandals to make a striking 'casual, yet glamorous' statement.
Shrunk, fitted jackets, tailored drainpipe trousers and full shoulders are the new masculine silhouette challenging the season's 'ultra-feminine mood'.
Ounass will also continue to retail favourites such as Juicy Couture, Alberta Ferretti, Jenny Peckham, Catherine Malandrino, Rock & Republic, Theory and Diane von Furstenberg, among others.
