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With its unprecedented success in fashion capitals worldwide, the first boutique in the Middle East for luxurious Italian fashion brand, Blugirl was inaugurated at a grand ceremony at the Al A'ali Shopping Complex.
Despite the current economic scenario and the recent slowdown in the retail sector across the GCC, Bahrain is considered one of the most stable economies in establishing and setting new business ventures.
"Our group's expansion plans have not been affected and everything is proceeding as planned. Nevertheless, our efforts to maintain performance of all our retail outlets have increased tremendously due to competition that has recently doubled despite the financial crisis in Bahrain," said entrepreneur Faisal Ismail who brought the brand to the island.
Designed by Anna Molinari as prt-ˆ-porter for young women with a romantic inspiration and a witty and fun touch, Blugirl's ready-to-wear line bubbles with a touch of irony and youthful spirit and a clearly romantic vein.
"Blugirl is the diffusion line of Blumarine, one of the finest Italian fashion houses. The presence of Blugirl in Bahrain will give way to exciting possibilities for our clientele with its refreshing and trend-setting range," continued Mr Ismail.
Blugirl was first shown at Milano Collezioni in 2002 and gained widespread acclaim. Its collections express an ideal femininity that perfectly reflects the spirit of the Blumarine collection, readapted with creativity and imagination.
"Brand loyalists in Bahrain are very savvy when it comes to high-end fashion labels and the launch of Blugirl's exclusive boutique will provide them with the opportunity to find the brand's entire collection and range under one roof," concluded Mr Ismail.
The 97 sq m boutique is located on the ground floor of Al A'ali Shopping Complex.
