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Panasonic is collaborating with Twentieth Century Fox and Lightstorm Entertainment for the global promotion of James Cameron's Avatar.
As the film's exclusive audio visual partner, Panasonic has provided some of its latest AV technology products to promote its Full HD 3D technology.
Panasonic also launched a global advertising campaign tied to Avatar and promoting Panasonic AV products, including 3D.
It will mark the first time for the company to run a worldwide advertising campaign which is focused on a single film. Panasonic will show dazzling Full HD 3D assets related to Avatar at events to promote 3D technology.
It is also a film that uses the latest in cutting-edge production technologies.
"I believe 3D is how we will experience movies, gaming, and computing in the near future. 3D is not something you watch, it's a reality you feel you could step into," said Cameron. "I was thrilled to join forces with the pioneers at Panasonic. They share my philosophy on the future of entertainment.
"Panasonic is the perfect teammate for us behind and in front of the camera. They play a crucial role in realising the next giant step forward for in-home entertainment."
"Our collaboration with Twentieth Century Fox and James Cameron is the largest promotional programme Panasonic has ever undertaken focusing on a single film," said Toshiro Sakamoto, executive vice-president of Panasonic.
"It is truly an honour to be able to help bring the artist's vision to life."
