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Lifestyle guru Martha Stewart is moving her syndicated TV show to cable television, taking The Martha Stewart Show to the Hallmark Channel in September.
Stewart's move to cable TV follows that of talk show host Oprah Winfrey, who is ending her popular ABC TV chat show in September to focus on her Oprah Winfrey Network (OWN) joint venture with Discovery Channel.
Under the deal with Hallmark and the Martha Stewart Living Omnimedia company, The Martha Stewart Show will appear across the US in the same morning time slot and will be followed by 90 minutes of other original Martha Stewart programming.
Stewart, 68, said she was delighted with the move. "Our core values and content areas are a perfect fit with Hallmark Channel," she said.
