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AND, if you love the car ... you can smell as good as it too! After a successful international foray, the Dubai-based Beauty Contact Inc. is all set to introduce a range of Cadillac perfumes for men in Bahrain through its partnership with the Al Hawaj Group.
Alwyn Stephen, president and CEO, Beauty Contact Inc., said: "The launch of Cadillac Fragrance for Men takes the name of the well-known famous automobile brand under an official licence agreement with General Motors to design, develop, produce and market Cadillac Fragrances throughout numerous countries in the world.
"Cadillac is not just yet another entry into the automobile range of fragrances - the premium perfume collection is aimed at discerning customers in Bahrain and across the Middle East."
The Cadillac Fragrance for Men was developed by Paris-trained Constance Georges-Picot and designed by Paris-based designer Pierre Eisenecker. A limited edition Cadillac Black is also being launched.
Cadillac Fragrance for Men opens with notes of ebony, cloves and incense, wrapped in sparkling aromas of grapefruit and chamomile, while the masculine tone of the perfume is woven in by geranium, tarragon and cinnamon.
Abdul Wahab Y. Al Hawaj from Al Hawaj Group, Bahrain, said: "It is indeed a new venture for us and we look forward to working closely with Beauty Contact Inc to launch and distribute the Cadillac fragrances across the region."
