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AWARD-WINNING TV show Mad Men is offering a cameo role in the 1960s advertising drama in a charity auction that will benefit lung cancer treatment and research.
The 10-day auction, which starts on Thursday on eBay at https://3.ly/madmen, is a unique twist on the smoking seen in the show, which recreates the social excess of the early 1960s.
A portion of the proceeds from the auction will go to the lung cancer programme at Southern California's City of Hope Hospital - one of the US's leading cancer treatment centres.
"The smoking depicted in Mad Men was ubiquitous in the 1960s world of Madison Avenue advertising and is a vivid reminder of how far we've progressed in our attitudes towards smoking since then," said Sandra Stern, chief operating officer at Lionsgate's TV arm, which makes the series.
Other items available at the auction include furniture and props from the Sterling Cooper advertising agency, along with dresses worn by characters in the show.
The show, starring Jon Hamm, has won two best drama Emmy Awards and goes into the 2010 Emmy ceremony later this month along with another 17 nominations.
