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Alba’s Hong Kong office set to tap into emerging markets

January 4 - 10, 2012
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Gulf Weekly Alba’s Hong Kong office set to tap into emerging markets

Alba’s resolve to tap into the demands of the emerging markets of Asia was given an impetus with the opening of the company’s new regional office in Hong Kong.

David Zheng, pictured left, recently appointed as the sales manager for the Asia Pacific market, will oversee the growth and development of this key marketing territory and, along with his team, will support initiatives that help in expanding the footprint of Alba’s product portfolio in Asia.

Mr Zheng will be based at Alba’s office in Hong Kong, and will be reporting directly to chief marketing officer Jean Baptiste Lucas.

Alba chief executive Laurent Schmitt said: “The emerging markets of Asia present a growth opportunity for the company, and the opening of our new office in Hong Kong is a key step towards consolidating our presence in this key marketing territory.

“David Zheng’s experience in the aluminium industry over a span of two decades will prove crucial in meeting Alba’s vision.”







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