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BMW Group Middle East has announced that the sixth generation of the BMW 3 Series sedan will go on sale in the Middle East at the end of February.
With 12.5 million cars sold since its launch in 1975, the motoring giant says the 3 Series is its best-selling model series consistently accounting for more than a quarter of the global sales. In 2010, every third BMW sold was a 3 Series.
Joerg Breuer, managing director, BMW Group Middle East, said: “With the global success story of the BMW 3 Series, it’s a model that is not only important, but one which makes us feel very proud, so launching the latest generation is always a milestone for the company. The new car is bigger, sportier and more dynamic so we are very much looking forward to launching it across the Middle East together with our importers in February 2012.”
The design elements include a new face, with flat headlights reaching along as far as the kidney grille. The company says this emphasises the dynamic design of the new model, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to its predecessor model, giving the car an elegant and athletic silhouette.
The increase in space means significant benefit for the rear passengers, the companys says. The interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.
Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain important attributes of the new 3 Series. A choice of two powerful four-cylinder engines: 335i and 328i with an eight-speed automatic gearbox and TwinPower Turbo technology will be available for the new 3 Series offering more EfficientDynamics technology that make them more economical and produces lower emissions compared to its predecessor.
BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. A new feature on the 3 Series, ECO PRO mod, helps drivers maximise fuel economy through their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.
Under the umbrella of BMW ConnectedDrive, features that give the driver and passengers information and services, the new 3 Series offers the latest-generation full-colour head-up display, which projects key information in 3D onto the windscreen so it appears directly in the driver’s field of view. Also available is Surround View with Side View and Top View, which gives a bird’s-eye perspective of the vehicle and the area around it.
For details, call Euro Motors on 17750750.
