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From Hollywood to Bahrain … Euro Motors, the exclusive BMW Group importer, held an exclusive viewing of the Paramount blockbuster Mission: Impossible - Ghost Protocol for customers before the movie opened to the public.
Held at the Bahrain City Centre cinema complex, Bahraini VIPs and clients were joined by the head of Euro Motors, to celebrate the launch of the movie.
As the film’s main automotive partner, BMW Group provided the BMW Vision EfficientDynamics concept car, which has been recognised as having the most sophisticated technology and the most striking design among the current concept electric supercars.
In addition to that, the BMW 6 Series Coupe and Convertible, and the BMW 7 Series also made an appearance in the movie, which was partly filmed in Dubai.
Ian Robertson, BMW AG board member for sales and marketing, said: “We are thrilled to be involved again in another Hollywood Blockbuster. The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which was presented in the film.
“With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency.”
In a few years the BMW i8, which was inspired by the BMW Vision EfficientDynamics concept vehicle, will enter series production.
Mission: Impossible – Ghost Protocol, directed by Brad Bird, has attracted packed houses since its festive launch in Bahrain.
