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Euro Motors has unveiled a new dedicated BMW Motorrad showroom within its main facility in Sitra.
Up to 10 motorcycles can be displayed in an area of over 100sq/m alongside new diagnostic equipment to offer even more efficient customer service turn-around times.
The exclusive BMW Group importer in Bahrain reports a 10 per cent increase in sales during the first quarter of 2012 compared to the same period last year and its showroom will help cater for growth and further fuel interest in BMW Motorrad.
Paul Yates, general manager at Euro Motors, said: “This new facility underlines our commitment to serving our customers even better and providing them with the latest and most advanced in driving machines.”
In an aim to connect riders across the kingdom, Euro Motors will also soon be launching an owners club, under the name BMO (BMW Motorrad Owner).
Latest additions to the BMW Motorrad range include the eagerly-awaited R1200 GS / GS Adventure, K1300 R, 2012 S1000 RR and the Maxi Scooter.
The new showroom in Sitra is open from 8am to 8pm, Saturday to Thursday.
