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Al Haddad Motors, the authorised distributor of Mercedes-Benz in Bahrain, launched its AMG range to commemorate the 45th anniversary of the brand at an event described as ‘a night you will not forget’.
Seven new AMG models were unveiled, the ML 63 (BD44,000), SLK 55 (BD33,000), SLS Roadster (BD90,000), CLS 63 (BD59,000), SL 63 (BD72,000), C63 AMG (BD35,000) and the G63 (BD61,000) which was revealed last and parked outside, leaving the VIP guests and members of the media in awe as they left from the Ritz Carlton Bahrain Hotel & Spa foyer.
Speaking at the event, Al Haddad general manager Graeme Newport, said: “These cars are the pinnacle of German engineering, famed around the world for their performance, luxury, safety and technology.
“In 2011 AMG was added to the Formula One course and the addition of Lewis Hamilton in 2013 will further enhance the visibility of AMGs around the world.
“I would love to go through all the technical information, but as you can imagine, there is simply too much.”
According to Mr Newport, the sales of the AMG models in Bahrain have increased up to more than 80 per cent in 2012, a testament to the demand of the brand and the focus they have created in the company. This does not include figures for the Middle East region.
The range is mainly V8, with a number of V12, engines. All vehicles deliver over 500bhp that can go from 0-100km/h in less than five seconds.
All AMG engines are hand built and are also signed on an engraved plaque by the maker. The cars have the same support as a Mercedes-Benz vehicle including the five-year warranty that it offers its customers.
Those who attended had the opportunity to register for a test drive for any of the vehicles on show, as well as participate in a raffle draw.
For more information, call Al Haddad Motors on 17785454.
