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Watch out, Behbehani Brothers has launched a new store concept for luxury timepieces at Seef Mall.
The newly-launched House of Time opened its first branch with its ‘shop-within-a-shop’ concept, referring to a selection of the finest luxury watches to be on offer in smaller, specialised outlets under the same umbrella.
The first branch, housed in Seef Mall, offers five distinctive Swiss luxury watch houses; namely Baume & Mercier, Oris,Hublot, Omega and Roamer.
With these strong, world-renowned brands on offer, House of Time says it caters to those patrons who are looking for a distinctive watch that will last generations.
The staff at House of Time have solid knowledge of the respective brands, and are trained to assist customers in finding the perfect piece in accordance with their objectives and preferences.
Director at Behbehani Brothers, Mohammed Shirazi, looks forward to the launch of the new store: “House of Time is an exciting concept and we have created it based on the needs we have identified through decades of jewellery trading.
