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As anticipation grows around the launch of the latest offering from Nissan, the marque and its distributors in Bahrain, Y.K. Almoayyed & Sons, have created a new microsite for social media users to win impressive prizes.
The microsite www.theonetofollow.me promotes the soon-to-be-launched X-Trail model, which its makers say will definitely be ‘The One To Follow’ for style, technology and performance.
“We wanted to create followers not only for the vehicle but also for its launch. Through this competition, we would like to invite social media users to be part of the launch and reward them for their active participation,” said Rohit Kapur, marketing manager at Y.K. Almoayyed & Sons.
The highlight of the microsite is a quiz competition, which offers GoPro cameras to three winners. Social media users can participate in the competition by logging on to the site by using their Facebook or email ID.
The competition gives a new question every day, which needs to be answered correctly. Upon answering the question correctly, participants will receive a letter and the letters should be arranged in the correct order to form the name of a unique feature in the new model. The last letter will be provided at the Nissan Sitra showroom during the launch of the new Nissan model tonight at 6pm.
