Flip through the latest issue of Gulf Weekly.
Here comes the bride … all dressed in Tati? Yes, that is correct, one in every five French woman will walk down the aisle wearing a Tati bridal gown. This infatuation began back in 1959 when Brigitte Bardot wore a pink and white gingham gown made by this well-known fashion retailer.
The best part is you will not have to travel far to pick up a signature Tati dress. After 65 years of servicing the French population this fast-fashion value brand has finally decided to venture outside of its borders and into the GCC with Bahrain being its first set location.
The popular marque just launched an outlet in City Centre Bahrain spreading over 37,000 square feet of retail space with more than 250,000 items all offering that certain ‘je ne sais quoi’. It carries all things fashion for ladies, men and children as well as household items, jewellery, lingerie and even beauty products.
According to Tati representatives, Bahrain was its first choice in the Middle East because research points out that the kingdom has an ultra-luxury image and engages in new trends while keeping a careful check on the budget. In three weeks it will launch in Dubai and later in Abu Dhabi.
The business started back in the 1940s when founder Jules Ouaki, a pioneer in the low-cost textile market, opened the first Tati store in Paris. Since inception this brand has evolved to become synonymous with fast-fashion with over 140 stores to date and with a very ambitious international expansion plan.
What you will notice first about this retailer is the superb shopping experience because its goal is to make things very easy for the lady of the house to find what she is looking for as well as the whole family.
The secret is the wide open aisles, modern focus lighting and wide shelving. The mannequins are also well dressed with hip and trendy fashions that scream the company motto La rue est à nous! (We own the street). This slogan was created by the famous designer, Andrée Putman.
According to the CEO of Tati, Emmanuel Deroude: “Andrée Putman was the very first notable designer that worked with us and since then we have had many others like Azzedine Alaia, the famous Tunisian designer. We started using these notable names in our mix way before H&M and other value brands. Our concept is unique and every section is wide with better quality. We also have our very own design team who feel the pulse of current trends and quickly translate that to our customers.”
