Flip through the latest issue of Gulf Weekly.
GEOX has launched it spring/summer 2015 collection giving the modern man functional footwear that is in step with both comfort and style.
The main highlight of the current collection is the ‘Nebula Project’ a brand new trainer concept for lace-ups and slip-ons. The ergonomic silhouette is created with easy-entry fit, increasing the feeling of lightness and agility. The inner breathing system is created by placing larger openings in more critical areas of the sole, to ensure greater breathability and heat regulation.
Italian founder, Mario Polegato came up with the concept of ‘breathable’ shoes after jogging in Reno’s hot desert climate. His feet became hot from exertion and he had the idea to cut a couple of holes in the soles with a Swiss army knife (I’m sure he took them off first). He developed the idea into a viable product with the help of a small leather-goods business his family owned.
Another exciting innovation from this iconic brand can be found in the ‘Amphibiox’ range which boasts of waterproof capabilities and uses traditional lines with maximum protection in all weather conditions. Now you can join your children in a good puddle splash after one of Bahrain’s limited rain-falls.
There is also high-performance internal heat-regulation found in the ankle boots and in the vibrant fluorescent-accented running sneakers. This extraordinary feature is achieved thanks to a special breathable and waterproof membrane, which protects both upper and sole, keeping feet warm and dry. This is very important since we live in such an arid climate and our feet can end up feeling soggy and swollen after a long hot day shoved in our shoes.
Luckily, trainers are really popular right now and work well with the shorter pants that are currently on-trend. Put your best foot forward with these simple, masculine looks that keep to a little bit of heritage without going full-on retro.
