The International Motor Trading Agency has unveiled three new-look Mazda models at its showroom in Tubli.
The Mazda CX-7 is based on the concept of creating a sport crossover SUV - a vehicle in which the great attributes of a sports car are blended with those of a sport utility vehicle - for the North American market.
Its appeal stateside has proved so popular that Mazda has refined it for its global launch and the makers believe will make it a cut above the competition.
Programme manager Masashi Otsuka said: "While remaining true to the CX-7's unique strengths, we enhanced its appeal and competitiveness by further refining the combination of styling, dynamic performance and economy in ways that reflect the growing environmental concerns of our customers.
"For the exterior design, we worked to establish a clearer premium identity by further evolving the current CX-7's advanced emotional styling and by heightening quality. The interior design benefits from our raised standard of craftsmanship that enhances quality in ways that users will immediately feel and see."
The newly-adopted MZR 2.5 petrol engine is characterised by outstanding fuel economy and drivability, while the MZR 2.3 DISI Turbo engine delivers superior emissions performance without compromising the 'zoom-zoom' driving performance that drivers expect of Mazda.
In addition, Mazda made various improvements in handling stability, ride comfort and quietness to ensure yet higher quality in driving performance.
"The keyword in the development process was refinement or 'senren' as we call it in Japanese," explained Mr Otsuka. "To me, this word brings to mind the meticulous process with which Japanese swordsmiths forge and hone the fine swords for which Japan is famous. And, just as the Japanese swordsmith combines materials to make swords both sharp and durable, I guided development of the new CX-7 in a way that combined the talents of experienced and enthusiastic Japanese, American, and European engineers.
"To my mind, the key to making the new CX-7 successful globally as Mazda's flagship SUV and as a Japanese car was to refine the existing model in a way reflecting both the art of Japanese swordmaking and the Japanese culture of craftsmanship."
The Mazda CX-9 was an instant success when it first hit the market in 2007. From its dynamic styling and safety to versatility and performance, it continues to wow customers and automotive critics alike as it moves into its fourth year of production. For the new model, the CX-9 has received a significant exterior and interior facelift, added options and reinforced safety features.
Sales of the Mazda3 have continued to show year-over-year increases since its release five years ago, and close to 1.8 million customers are now owners. Proving itself as popular with automotive experts and journalists, the Mazda3 has also won a total of 94 automobile awards globally as of June 30, 2008.
However, the car market has been changing at a dramatic pace over the past few years. Concerns about global warming and other environmental issues grow increasingly stronger.
In addressing these changes, the new Mazda3 is equipped with the latest in advanced safety and environmentally responsible technologies.
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