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Lexus is inviting designers to share their innovative projects for the Lexus Design Award 2016 before the submission of entries closes on October 18.

First launched in 2013 to foster the growth of ideas that can contribute to society, this international design competition aims to support up-and-coming designers with international recognition, monetary support and guidance from design experts.

The theme for the Lexus Design Award 2016 is ‘Anticipation’. At Lexus, we strive to develop products and services by anticipating the needs of people and society. This year’s applicants are encouraged to submit innovative designs and unique interpretations that are true to the essence of the theme.

Lexus Design Award 2016 provides an opportunity for 12 finalists and their work to receive an introduction to the design community and beyond at Milan Design Week 2016. In addition, four of the finalists will develop prototypes of their designs while receiving support from globally recognised design mentors.

The maximum production budget allotted to the development of each prototype has been increased to three million yen (around $24,000 – BD9,058). The finalists will present their designs in the Lexus booth, after which the Grand Prix winner will be selected from among the four prototypes through final review by the judges.

Through the Lexus design award, we look forward to supporting the next generation of designers and inspiring them. We would also like to acknowledge the support from our customers who have appreciated the novelty and fresh ideas that have emerged as a result of this award.

Takayuki Yoshitsugu,
Chief Representative,
Middle East and North Africa Representative Office,
Toyota Motor Corporation.

*Editor’s note: Ebrahim K Kanoo, the distributor of Toyota and Lexus in Bahrain, is urging design enthusiasts in the kingdom to enter. Previous entrants are actively displaying their talents around the world, including 2015 winners Emanuela Corti and Ivan Parati. Their Sense-Wear collection of garments and accessories are used to assist and act as a form of therapy for people with autism and other special needs. The latest finalists will be announced in early 2016. For more information, visit www.lexus.com.bh/lda

Aster DM Healthcare, which recently opened its first multi-specialty centre in Bahrain, has embarked on a fundraising campaign to celebrate World Heart awareness month.

Aster is inviting residents of Bahrain to contribute towards raising funds for heart care and all you have to do is simply capture a heart you either create or spot and share it on Aster’s Facebook, Twitter or Instagram channels using the hashtag #sharehappyhearts. For every ‘heart’ picture you share, Aster Medical Centre will donate 500fils on your behalf to the Royal Charity Organisation.

The local community’s involvement in the charitable campaign will help Aster increase awareness about heart care, and help the Royal Charity Organisation’s efforts in providing healthcare to its members.

With the aim of creating healthier hearts in the kingdom and combatting cardiovascular diseases – one of the leading causes of death in Bahrain – Aster, is encouraging everyone to make heart healthy choices in daily lifestyles whether at work, home or on-the-go.

Alisha Moopen,
Director – Corporate Strategies,
Aster DM Healthcare.