Flip through the latest issue of Gulf Weekly.
American rock band, ZZ Top, sings it clearly … ’cause every girl is crazy ’bout a sharp dressed man … and it holds true in multiple situations because a well-dressed man can often command attention just with his casual style.
David Beckham is the epitome of global smart dressing, hence the re-occurring launches and demand for his line in partnership with H&M.
The style icon just finished shooting his latest H&M campaign for the launch of the spring 2016 ‘Modern Essentials’ collection.
The commercial was shot on the streets of Lisbon. The collection was planned to be released in two phases – the first drop tomorrow and the second will be released on March 10, available online and all the H&M stores that carry menswear.
It’s the second time Beckham has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this campaign, he leaves his hotel to discover that everyone around him is wearing the same outfit as him, including skateboarding kids, a baby, a grandma and every man in the city. The film is accompanied by a print campaign shot by Mario Sorrenti.
The campaign highlights his role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the new line, is the perfect example of his timeless style.
“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” said David.
Each season sees him select his favourite pieces from the menswear collection, creating a wardrobe of updated staples and new classics that fashion followers say men can rely on throughout the whole season.
***
Inspired by the recent beauty trend of ‘au-natural’, Tokyo’s Shiseido launched its latest addition to its diverse make-up range, ‘Synchro’ skin liquid foundation. The new edition is available in 14 shades and is designed to attain ultimate affinity with your skin all day long.
With these many shades to choose from the odds of obtaining a ‘perfect’ match are really good.
I first discovered Shiseido and its delicate coverage five years ago while shopping in Moda Mall with a friend. I needed something that was not too heavy and found that this product was sheer and light.
The beautician was able to match my skin colour perfectly and after that I was sold. The cost is a little on the expensive side but just a small drop of the foundation is needed when using a beauty sponge.
This new line was apparently developed with a new responsive sensory technology that matches your skin changes throughout the day, to enhance and maintain a natural skin tone with a glow and brightness.
I have yet to try the new line, but since I am on the road a lot with my job, and this country’s weather is sometimes on the ‘hotter’ side, I am willing to put it to the test. By midday my makeup is often melting anyway from the heat so I am interested to see how it will hold up.
Synchro Skin Liquid Foundation is priced at BD23 for 30ml and available now in Bahrain at all major beauty outlets.
