In a world of high-street copycats, putting a stamp or crest on something shows off a fashion labels personal style helping to prove its value and status in the marketplace and in the lives of its adoring public.
It’s amazing how a couple of simple distinctive symbols have the ability to convey a brand’s character. After all, how will people tell a real Chanel bag from a fake if not for its emblem?
The might of the Monogram, a motif made by overlapping or combining two or more letters or other graphemes to form one symbol, is no longer confined to clothing or jewellery ... it also has moved into travel and home style.
Louis Vuitton’s luggage, for example, can be hard to miss at the airport baggage claim and it adds a touch of class on monogramed scarves too.
As for home décor, wood letters, classic monogram pillows, bedding and throw blankets are also proving popular and desired.
The key to working the trend is to keep it simple with a piece or two. Don’t make the mistake of plastering your face or initials all over your home or you will simply look self-absorbed to guests. However, either way you look at it, monograms are a hot trend that are here to stay.
Online retailer Moda Operandi has put together a series of ensembles and home-styles from jeans to a luxe handbag to a blanket that can subtly carry initials in the lining. Shoppers are even invited to become their own designers and customise pieces.
The Monday Morning looks features a model either ready to walk Fido in Asceeno’s silk pajamas that’s monogramed on the cuff or carrying an initialed python bag in pink.
The Party At Mine ensembles also feature two styles from wearing a Le Lion’s crest sweater to host a dinner party, or proudly sitting on personalised linens from Hill House x Prabal Gurung while having a picnic in the park.
The After Party continues with personalised cocktail trays, playing cards and cashmere blankets. And, stay comfortable in denim with your name embroidered on the waistband.
Lazy Sundays get better with initialed Statesmen’s socks, silken slip dresses and monogramed jewellery.
For those still doubtful on how to wear monogramed clothing or have a special item lying around in your home, take a page out of model Gigi Hadid’s book where she sports several outfits with her name on it.
For example, she turned the Adidas logo into an ode to her last name thanks to hand-paint customisation by The Mighty Company. Tommy Hilfiger’s customised jackets also boast Gigi’s name over a large ‘H’ logo.
Other celebrities rocking the trend include Reese Witherspoon, Jennifer Lopez and Katie Holmes.
