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Infiniti recently staged its first regional skills competition focused on frontline sales and Bahrain’s Y.K Almoayyed & Sons’ Essam Alhaiki took a third place podium finish.
Held at the Sofitel Dubai The Palm Resort & Spa in the UAE, the competition pitted the skills and knowledge of nine dealer teams with the aim to identify the best and most qualified sales champions and representatives of the marque.
With each of the representatives competing hard to win it was a close call throughout the day and came down to the wire to decide the top three. First place was awarded to the representative from Infiniti Al-Babtain scoring a total of 86.2 points.
Second and third place was awarded to representatives from Suhail Bahwan Automobiles and Y.K Almoayyed & Sons receiving 82.4 and 80.6 points respectively. Trophies to the triumphant trio were handed out by Adib Takieddine, deputy general manager sales and network development of Infiniti Middle East, and Berna Acena, manager - sales deealer network development, customer quality & training.
The competition focused on elements that included product, general automotive information, sales processes and Infiniti technology and technical know-how. The day’s programme commenced with a written examination, product walk around presentation and a one-minute question-and-answer session that tested the individual’s ability to explain Infiniti’s range of technologies in detail.
“It was great to see the various dealer representatives showcase their skills amongst their peers,” said Anas Abdulla, sales manager of Infiniti Bahrain. “Conceptualised to help train our valued sales force across the region, we believe that the Infiniti Middle East training academy will play a crucial role in our customers getting the best from Infiniti right from when they set foot into the showroom.
“It is important for our sales force to be up to speed with all aspects of the Infiniti brand and product as they are our window to our customers.” The last element of the days competition was ‘Face the Trainer’ where each of the nine representatives faced off against the head trainer of the I-MEA Training Academy, who posed a set of challenging questions that had to be answered in a set amount of time.
Each representative had one ‘lifeline’ where they could consult with their sales manager for one of the answers. This section aimed on building and improving the relationships between the sales consultant and their managers.
