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Company executives, VIPS, customers, gadget enthusiasts and members of the media attended an inauguration ceremony at Ashrafs Electronics in Seef Mall.
Amal Almoayyed, executive director of Ashrafs and Taro Kimura, Sony’s Middle East managing director carried out the ribbon-cutting ceremony with Fareed Y. Almoayyed, deputy chairman of YK Almoayyed & Sons, director Mohammed F. Almoayyed and Mazen Al Umran, managing director, Mazen Al Umran Consulting Engineers.
Ashrafs Electronics is located near the mall’s Gate 9. The renovated showroom has been designed with a strong emphasis on in-store branding and visual merchandising.
The new showroom carries a vast assortment of audio video, SLR cameras, lenses, gaming gadgets, mobiles and more. “One can find the latest line up of products from SONY, BOSE, MI and NIKON etc. displayed in a ‘touch n feel’ fashion for customers to have a hands-on experience,” a spokesman said.
