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The 2017 Subaru Impreza was recently unveiled on the sidelines of the two-day Subaru Annual Middle East and Africa (MEA) Distributors meeting held at Sofitel Bahrain Zallaq Thalassa Sea & Spa.
Distributors Motorcity and Bahrain were selected to host the annual conference this year, which was attended by more than 60 participants from the MEA region, including the manufacturer’s senior management team from Japan.
“Subaru has developed a very loyal customer base in Bahrain,” said Motorcity senior general manager, Bijan Majidi. “This is the reaection of our continuous efforts to provide one of the best products with the highest customer service and satisfaction.
“I’m very pleased that Bahrain was chosen to host Subaru’s Annual Middle East and Africa Distributors Meeting which gave us the opportunity to share and exchange experiences with our colleagues from several other countries.”
The spotlight was then turned on the new Impreza. The model also debuted several first-of-its-kind features, including the Subaru Global Platform architecture designed to deliver significantly higher levels of driving agility, increased protection against crashes, as well as added levels of ride comfort. The technology will be the underpinning platform in a variety of upcoming Subaru vehicles.
Subaru’s new design style proved captivating too and it incorporates the brand’s signature hexagonal grille and hawk-eye headlights into a more sculptural body, with an increase in body structure rigidity of over 70 per cent, and a 40 per cent improvement in crash-energy absorption than the previous model.
The Impreza 2.0i (BD6,800)and 2.0i Sport (BD7,500,) are available as 4-door sedans, with a revised version of the .litre 4-cylinder Subaru Boxer engine that now gains from direct fuel injection and other performance-boosting enhancements, to generate 152 horsepower compared to its previous output of 148.
The Sport version features 1-inch alloy wheels, sport suspension and Active Torque Vectoring, exclusive exterior styling and upgrades such as an 8.inch touchscreen multimedia system, keyless access, pushbutton start, Apple CarPlay, Android Auto and other features.
The starting price of the Impreza 1.6L is BD6,195. l For more information or to book a test drive, visit Motorcity showrooms in Sitra or call 17736222.
