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Hundreds of Hala Turk fans flocked to Oasis Mall Juffair to watch the teenage pop star perform her best hits as well as celebrate the unveiling of Max Fashion’s outlet.
The value fashion brand, which is part of the Landmark Group, collaborated with the singing sensation to open its doors to shoppers in a meet and greet session followed by a show stopping performance.
During the launch she also showcased the latest collection for girls featuring jackets, sweatpants, t-shirts and more.
According to a Max representative, the label’s apparel is popular amongst the millennial and Generation Z shoppers.
“Millennial preferences change quickly and we believe that it is crucial to engage these customers and understand their emotions and attitudes,” said Haroon Rashid, head of marketing at Max fashion. “This has resulted in our partnership with Hala and we are thrilled to receive her at our store in Oasis Mall.”
Top Shukran customers from the Landmark Group’s award-winning retail loyalty programme and lucky winners of a social media contest had a chance to meet with the singer as well as receive an array of prizes.
