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Bahraini doctor Salma Al Hiddi always had a passion for fashion and dreamt of one day launching her own line, writes Mai Al-Khatib-Camille.
Last year, she combined her love of design with her second interest, Arabic calligraphy, to create a collection that speaks volumes.
Huruf, which means letters in Arabic, started with twilly scarves featuring alphabets or names beautifully written in Arabic calligraphy.
“I started my business while I was studying in medical school,” said Salma, 24, from A’ali. “During my holidays and breaks, I would take the opportunity to do what I love which includes art and crafts. I have always been into styling and fashion ever since I was little and my passion grew as I got older.
“I used to design pieces for myself, my family and close friends. I received a lot of compliments on every piece I wore or the on the ones they did. That’s when I decided to take it further. Little by little, I started with twilly scarves.”
The twilly is a long and narrow scarf usually made of 100 per cent silk that is incredibly versatile. People use it as a hair accessory, neck scarf, bag charm and more. Small, but colourful, a twilly can easily work with any outfit.
After continuous support from her customers, family and friends, Salma decided it was time to launch a clothing line. Her colourfully chic and comfortable collection boasts jalabiyas, dresses and loose harem-style rompers. Her designs are all made in Bahrain with cotton and silk.
Delighted with making her design dreams a reality, Salma encourages others to never give up on what they believe in and to follow their passions in life as you never know where it may take you.
For details on designs, follow @hurufbysalma on Instagram.
