Pulse of Pop

A cultural statement

March 28 - Aril 3, 2024
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Gulf Weekly A cultural statement
Gulf Weekly A cultural statement

The Queen of Pop has set her eyes on the kingdom of country music and is galloping in tomorrow with her first album in the genre.

Beyoncé’s foray into country music with her eighth studio album Act II: Cowboy Carter has ignited a wildfire of anticipation, with its single Texas Hold ‘Em skyrocketing to the top of the Billboard Global 200, after debuting at the top of the Hot Country Songs chart.

“I feel honoured to be the first black woman with the number one single on the hot country songs chart,” the 42-year-old American singer-songwriter said in a statement.

“My hope is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant.

“This album has been over five years in the making. It was born out of an experience that I had years ago, where I did not feel welcomed... and it was very clear that I wasn’t.

“But, because of that experience, I did a deeper dive into the history of country music and studied our rich musical archive.”

The album, which will be released tomorrow, transcends a mere artistic shift; it’s a potent cultural statement, a masterfully executed genre-bend that promises to redefine the landscape of country music.

The album’s title itself serves as a powerful opening salvo. Cowboy Carter directly confronts the traditionally whitewashed image of the American cowboy, reminding audiences of the often-overlooked or erased contributions of Black cowboys to the Wild West narrative.

The lead single, Texas Hold’em, with Beyoncé’s subtly twangy vocals dominating the charts, emphatically demonstrated her ability to conquer any genre she chooses.

At its core, this remains a quintessential Beyoncé album. Her signature fusion of pop, R&B, and soul seamlessly interweaves with the country instrumentation, creating a sound that’s both refreshingly familiar and undeniably groundbreaking.

“I have a few surprises on the album, and have collaborated with brilliant artists who I deeply respect,” she added, in the statement posted to her website.

“I hope that you can hear my heart and soul, and all the love and passion that I poured into every detail and every sound.”

Whispers of collaborations with contemporary powerhouses like The Chicks and legendary country artists have sent a wave of excitement through the music world.

The album transcends the realm of catchy melodies and innovative soundscapes as it delves into the rich but often under-acknowledged history of Black American artists in country music.

From trailblazers like Darius McCrary and DeFord Bailey to modern-day voices like Kane Brown and Mickey Guyton, Black artists have consistently enriched the genre, even in the face of industry resistance. Beyoncé’s album stands as a powerful act of reclamation, highlighting these contributions and paving the way for a more inclusive future in country music.

“I focused on this album as a continuation of Renaissance,” Beyoncé added, refering to her seventh studio album.

“I hope this music is an experience where you can close your eyes, start from the beginning and never stop.”

Act II: Cowboy Carter will be available on all major music platforms starting tomorrow, March 29.







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