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The German manufacturer of luxury writing instruments, watches, jewellery, eyewear and leather goods, reaffirms its commitment to the fight against AIDS with the extension of its new line in October.
New pieces of the (MONTBLANC M)RED is set to launch around the same time as the sixth Global Fund Replenishment conference in Lyon, France, hosted by President Emmanuel Macron. The event will bring together governments, corporations, NGOs and private donors to pledge support for the fight to end AIDS, Tuberculosis and Malaria, with the goal of securing USD $14 billion in order to save 16 million lives over the coming three years.
Montblanc’s partnership with (RED), not only raises awareness for the fight against HIV/AIDS but it also gives people an opportunity to make a real impact by donating five euros with every purchase of a (MONTBLANC M)RED product. This amount is enough to provide more than 25 days of life-saving medication and the money will go directly to the Global Fund to support HIV/AIDS programmes in sub-Saharan Africa. Since 2006, its Global Fund grants have impacted more than 140 million people with lifesaving HIV/AIDS programmes, including prevention, treatment, counselling, HIV testing and care services.
To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services.
Following the launch of the (MONTBLANC M)RED line in 2018, the collaboration is expanding with the introduction of a trolley and a new writing instrument line.
For more information, visit www.montblanc.com/MontblancxRED
