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BMW Group Middle East revealed a sizzling range of new models and concept cars, including the region's first introduction to the BMW Concept CS, BMW Concept X6 and the new BMW M3 CoupŽ.
"At BMW we are heavily investing in the future of our company - all over the world, customer demands are ever increasing. They want cars that are cleaner and more economical, but also more powerful and dynamic. In the Middle East these demands are reflected and magnified," said Phil Horton, managing director, BMW Group Middle East.
"The BMW Concept X6 shows what the very near future will bring - combining true BMW dynamics with dramatic styling and twin turbo power. This vehicle represents a completely new automotive concept: the first Sports Activity Coupe," said Mr Horton.
BMW Group's director of design, Adrian Van Hooydonk, flew in to Dubai for the launch and to provide an insight on the evolutionary development of BMW's design language.
"As the head of the BMW brand design team, we always strive to design and produce evolutionary concepts that reflect the aspirations of our customers," said Van Hooydonk.
"The BMW Concept CS, BMW Concept X6 and new M3 CoupŽ are three unique cars that further strengthen the position of BMW."
