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The new XC60 had its premiere showing at the international car show in Geneva and the first cars will reach dealers in Europe in autumn 2008.
Volvo Cars' new crossover steps boldly into what is the motoring world's toughest and fastest-growing segment, boasting an exciting mix of two car styles. Down below, the unmistakable, capable XC muscles are pumped up, creating a strong athletic body mated with high ground clearance and large wheels. Up above, the flowing lines create the sporty charisma of a coupe.
"It's not only the safest Volvo ever. If you ask me, it's also the most stunning. Not a bad combination is it?" says Volvo Cars president and CEO Fredrik Arp.
"This car is charged with more emotive form and more energy than any other Volvo. We're elevating our design DNA to an entirely new level by literally turning up the visual volume. If you say that you'd recognise a Volvo from a hundred metres away today, I dare say the XC60 radiates a clear Volvo presence from at least twice that distance," says Volvo Cars design director Steve Mattin.
A variety of intelligent safety systems are another important part of the XC60 model's special character. The big news is City Safety - a unique feature that can help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic and traffic tailbacks. If the car is about to drive into the vehicle in front and the driver does not react, the car brakes itself.
"We are the first manufacturer in the world to offer this type of feature as standard. City Safety clearly advertises that the new XC60 is the safest car Volvo has ever produced. The car is packed with our accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision," says Mr Arp.
The XC60 project has its sights set on a target group that imposes high demands on design, brand integrity and high-tech content in its choice of lifestyle products.
The XC60 will officially launch in the Middle East early next year. For further details on the Volvo range contact Motorcity on 17736222 or visit www.motorcity.com.bh
