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The new Mondeo, which arrived in Bahrain last week, has already impressed customers with its style, dynamics and technology.
The model, now on show at the Almoayyed Motors showroom in Sitra, introduces new technical features to the Ford range and combines these with further improved driving dynamics and safety enhancements.
"Almoayyed Motors is proud to offer an award-winning, great-looking vehicle that will surely add more spark to the Ford passenger car line up," said Almoayyed Motors' general manager Venkatesh Goud. "We are positive that with its youthful and dynamic appeal, Bahraini customers will love it."
In the Middle East, the Ford Mondeo has successfully managed to carve itself a significant position in the mid-size segment since its debut in 2002. Boasting class exclusive and segment leading features, the Mondeo has proved popular among retail and fleet sectors.
"The Ford Mondeo has always been acclaimed for its strong attributes, particularly its driving dynamics, safety performance and interior package," said Mohammed Mehio, Ford Middle East's national sales manager for Oman, Bahrain, Qatar and Yemen.
"With this remarkable new model we've taken these qualities a step further and enhanced its performance in all of these areas as well as dramatically transforming its design and quality. The new Mondeo is definitely a pleasant surprise and it promises to attract many new customers to our showrooms."
The new Mondeo is striking and unmistakably a member of the Ford family. The company believes the design of the new Ford Mondeo has instant visual impact. The distinctive front
end has chamfered corners and a deep offset between the top of the bonnet and the front wings. A muscular shoulder line runs through the side of the car to a high point at the rear.
The headlamps comprise the largest surface area ever used on a Ford passenger car and feature distinctive styling cues of their own; special blue filters on the optional Halogen and Bi-Xenon Adaptive Front lighting System (AFS) headlamps give gem-like qualities even when the headlamps are on the lowest sidelight illumination.
A strong undercut line runs from the bold front wing wheel lips through the side of the car. Under this, full surfacing extends down to strong rocker panels to ensure the vehicle maintains a dynamic road presence.
The spacious interior, Ford says, shares the same 'kinetic design' exterior language as the exterior. The driver will enjoy the 'cockpit' driving position as the higher beltline and flow-through centre console combine to enhance the cosseted feeling for front seat occupants.
New levels of craftsmanship are evident throughout. On the Ghia model, a new woven headlining is used that, in a design choice to reflect the flow-through console, continues down the A-pillars to frame the front screen. Soft-touch material and ambient lighting is used extensively throughout the cabin to emphasise its quality and refinement.
The Ford Mondeo range has always offered a wide choice for customers, and the new Mondeo is no exception. Optional equipment across the range includes Electronic Stability Programme (ESP), Ford Easyfuel capless refuelling with fuel inhibitor to prevent misfuelling, Thatcham Cat. 1 alarm and standard features like air conditioning, 'follow-me-home' lights, trip computer and an MP3 connector socket.
Three distinct body-styles - a classic four-door, a stylish and flexible five-door wagon and four-door hatchback - will be available in the region. For the select body style, five distinct series are available: the Core, Trend, Ghia, Ghia X and Titanium models.
"We want the new model to change fundamentally the overall perception of Ford Mondeo," said Mr Mehio. "The new Mondeo has built on all of the strengths of its predecessor but now has more design emotion, more refinement, more technology and more presence. We're proud of it, and we know our customers will be too."
The new Mondeo is part of the rejuvenated passenger car line up that Ford brings for 2008. Joining the Mondeo are the refreshed Focus, the full-size sedan Ford Five Hundred and Fusion set to arrive in the second half of the year.
The Mondeo entry price is BD7,500 and the Ghia model is priced at BD9,500.
For more details contact 17737373.
