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ONE of Dubai's newest and most exciting addresses consists of four quarters aimed at offering a blend of business, residential, shopping, dining and entertainment facilities.
The designers of Downtown Jebel Ali believe they have created a unique way of living on Sheikh Zayed Road with a subtle balance between work and leisure.
It offers a rich diversity of urban space and experience, from 'intelligent' high rises to meandering walkways lined with townhouses, urban plazas and neighbourhood parks.
The project will be connected to four new freeway intersections which will facilitate easy access by car as well as a Metro station.
Everything in the area has been designed with people in mind. Its creative designs protect from the extreme heat and allow full use of public spaces. Downtown Jebel Ali also possesses a revolutionary new transport network that delivers efficiency and choice, allowing people to walk in safety and comfort.
As important as the buildings within Downtown Jebel Ali will be the spaces between them. A network of plazas, arcades, parks and gardens will connect commercial, retail and residential areas, bringing people together as part of a genuine community.
The BD42 million residential development Schšn Residences is proving to be a best-seller among property investors and prospective homeowners working in Jebel Ali.
"Location, location, location - that has been the industry's winning mantra, and it proved to be the biggest selling point for Schšn Residences, whose location makes it ideal for prospective homeowners working in the Jebel Ali Freezone, as well as other business districts along the full stretch of Sheikh Zayed Road," said Schšn Properties vice-president Danial H Schon.
Schšn Residences is located on the arterial road of Dubai and is just two minutes away from the new Metro, five minutes from Dubai Media and Internet City and JAFZA, and a few minutes from the Signature Golf Resorts.
You can also find world-class shopping close by including the Mall of the Emirates and the Ibn Battuta Mall, as well as a selection of fine dining restaurants and five-star hotels in the vicinity.
And with the continued development around the area, such as the massive Jebel Ali International Airport, Schšn Residences is considered a prime property that should deliver exceptional value for real estate investors.
The residences flaunt sleek lines and sharp edges giving the twin tower development a contemporary look. The interiors are well designed studios, one and two bedroom apartments.
The 280-room Schšn Residences boasts distinctive 'minimalist styling' and modern amenities in a 'Zen-inspired environment'. It has pedestrian-friendly walkways, and is just six minutes away from the beach. A number of commercial spaces will be made available to retailers and service companies that will later on provide residences the convenience of having the necessities of modern living within easy reach.
Mr Schon added: "It will give homeowners a chance to establish themselves in a part of the city that has been given more attention in terms of planning as far as urban development is concerned for a more comfortable, stress-free, and contemporary living experience."
