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THE new Lancer Fortis was launched at a special ceremony at Bahrain City Centre by Mitsubishi dealers Zayani Motors.
The latest car in the Lancer range is a comfortable, high-performance sporty machine available at an affordable price, starting from BD5,900.
Zayani Motors general manager Mohammed Zaki, said: “The all new Lancer Fortis from Mitsubishi delivers on all counts. Its trendy looks, great performance, and above all, value-for-money, makes it the perfect vehicle for those aspiring to own a great new car within a budget.”
Equipped with a 1.8-litre engine, it has been ‘specially crafted’ keeping in mind those who want to give their lives a makeover, its designers say.
This insight is also reflected in its publicity campaign encouraging people to take a test drive with one lucky customer standing the chance of winning a makeover worth BD100.
Koji Takahashi, general manager of Mitsubishi Motors in the Middle East and Africa, also attended the event. He said: “The new Lancer Fortis is designed for the stylish individual. Many people know the Lancer to be a sporty car, but this year Mitsubishi has attracted a wider market and has introduced a smart and beautifully designed car to suit everyone’s taste.”
For more information visit the showroom or call 17703703.
