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Porsche Centre Bahrain is highlighting the importance of road safety with its Kids Driving School campaign.
The initiative included a two-day session held at Al Majd Private School in Manama.
As statistics for traffic incidents across the region continue to make headlines, Porsche Centre Bahrain has renewed its interactive corporate social responsibility programme to increase awareness and knowledge of safe driving for a new generation.
More than 300 students attended the latest event, which included lectures on road safety with practical driving activities in Porsche 911 pedal cars through a maze of imitated streets.
Children were taught about traffic signals and traffic rules, such as using pedestrian crossings safely and the importance of wearing a seatbelt at all times. This simulated road experience was completed with zebra crossings, traffic lights, road signs and road marshals.
Morgan Sunderland, brand manager at Porsche Centre Bahrain, said: “Empowering children with knowledge is a critical step towards a future of safer roads and the Porsche Kids Driving School is built on this premise. Our aim is to start the driving education early with basic informative courses which can have a positive impact on lives of young people. We take our responsibility to the general public extremely seriously; and through fun, interactive teaching sessions such as this one, we hope to leave a lasting legacy for the youth of Bahrain.”
