MAX, the largest value-fashion brand in the Middle East, just reopened its flagship store in City Centre Bahrain. With more than 15,000 sq/ft of space, the new-style mall outlet is amongst the popular brand’s largest stores in the kingdom.

Under the umbrella of the Al Rashid Group, a division of Landmark Group, the store follows the latest concept of the brand with an improved look and feel and is focused on improving the customers’ shopping experience.

For the occasion, Max invited members of the media as well as its loyal customers for a day of festivities. Family fun included face-painting and balloon-twisting and children also had the opportunity to meet and take pictures with TV character Barney, whilst the store windows were featuring ‘live mannequins’ presenting new Max collections throughout the day.

The event also marked the beginning of the store’s eagerly-awaited ‘Up to 50%’ sale that will last until the end of the month.

Max is available in seven locations in the kingdom, alongside City Centre Bahrain it can be found at Oasis East Riffa, Segaya, Seef Mall Muharraq, Oasis Muharraq, Seef Mall Isa Town and Marina Mall.